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Maritz is a sales and marketing services company that designs and operates employee recognition and reward programs, sales channel incentive programs, (including incentive travel rewards) and customer loyalty programs. It also plans corporate trade shows, meetings and events, and offers traditional market research services such as customer satisfaction tracking and the creation of product launch campaigns. Its programs are designed to help its clients improve workforce engagement and customer satisfaction. Subsidiaries and segments include Maritz Motivation Solutions, Maritz Research, (Bond Brand Loyalty ) (formerly Maritz Canada and Maritz Loyalty Marketing), the Maritz Institute, and Maritz Travel. ==History== In 1894, Edward Maritz started the E. Maritz Jewelry Manufacturing Company, a wholesaler and manufacturer of fine jewelry and engraved watches.〔 By the 1920s, the company was concentrating on wholesaling imported watches and became one of the first in the nation to sell wristwatches.〔 When the stock market crashed in 1929, the company nearly failed. The crisis forced Maritz to look for a new direction, and it began to sell watches, jewelry and merchandise to large corporations as sales incentives and service awards for employees.〔 Over the next three decades, the sales incentive business flourished. Each year, Maritz produced an increasingly elaborate merchandise awards catalog and added services to promote and administer sales incentive programs.〔 With the purchase of a small Detroit travel company in the 1950s, Maritz branched out again, adding group travel as an incentive award.〔 As the 1960s ended, Maritz began to diversify with new divisions that laid the groundwork for ventures in communications, marketing research, training and meeting production.〔 The company further diversified in the 1970s. Maritz built communications and marketing research businesses, established a presence in Europe and opened a travel office in Mexico City.〔 Through acquisitions starting in 1981, Maritz became a major supplier of corporate travel services. Maritz also focused on automotive marketing research, formed Maritz Canada and added offices throughout Western Europe.〔 During the late 1990s and into the new millennium, Maritz continued to grow in loyalty reward and incentive travel through strategic partnerships with companies such as American Express.〔 In May 2014, Maritz Canada rebranded to form North America's first brand loyalty agency, Bond Brand Loyalty.〔http://bondbrandloyalty.com/resources/news/assets/press-release-maritz-canada/〕 The focus of the new agency is to help clients achieve more sustainable and profitable brand performances by creating richer and more meaningful customer-brand relationships. Bond continues to work with notable clients including Ford of Canada, BlackBerry, IBM and more. Currently, Maritz claims to be the largest source of integrated performance improvement, travel and market research services globally.〔 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Maritz, LLC」の詳細全文を読む スポンサード リンク
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